Brands in Bollywood movies
Film / (web) Serie / Product Placement strategies

Brands in Bollywood movies

The globalization of media allows brand placements subtle ways to reach local and international consumers. We often discuss product placement in american movies but sometimes forget about other countries. The main “competitor” of Hollywood is obviously Bollywood. How does product placement work in Bollywood? After my trip to India (which explains why I did not … Continue reading

DumbDumb, Arnett and Bateman acting for Brands
Film / (web) Serie / Product Placement strategies

DumbDumb, Arnett and Bateman acting for Brands

Will Arnett and Jason Bateman, the two stars of Arrested Development, are joining forces to create a new digital-driven entertainment company.  The company focus on commercials, shorts, and original content that could be adapted for the big screen.  Electus is set to deliver DumbDumb’s content via its already established comedy division while utilizing the web production and development infrastructure … Continue reading

Super Brand Me…
Film / (web) Serie

Super Brand Me…

Morgan Spurlock, known for his famous documentary film « Super Size Me », is never tired of his experiments. This year will be released his last documentary “The Greatest Movie Ever Sold”. This time, the film focuses on product placement, marketing and advertising. The film is actually itself financed through product placements. It has been presented at … Continue reading