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Few changes…

Hello, After missing for a year, I’m back on this blog… and will change few things! I spent a year working on another blog while writing my thesis. My other blog is in french, thus many of you would not be able to follow it. I mostly posted on the music industry – not only … Continue reading

Brands in Bollywood movies
Film / (web) Serie / Product Placement strategies

Brands in Bollywood movies

The globalization of media allows brand placements subtle ways to reach local and international consumers. We often discuss product placement in american movies but sometimes forget about other countries. The main “competitor” of Hollywood is obviously Bollywood. How does product placement work in Bollywood? After my trip to India (which explains why I did not … Continue reading