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Product Placement strategies

New agreement between US and China: better product placement exposure

New agreement between US and China: better product placement exposure After the visit of Xi Jinping (vice president of the People’s Republic of China) to the United States, a new agreement has been established concerning product placement.  With this groundbreaking deal, the United States will be relaxing controls on China’s movie market. According to Vice … Continue reading

DumbDumb, Arnett and Bateman acting for Brands
Film / (web) Serie / Product Placement strategies

DumbDumb, Arnett and Bateman acting for Brands

Will Arnett and Jason Bateman, the two stars of Arrested Development, are joining forces to create a new digital-driven entertainment company.  The company focus on commercials, shorts, and original content that could be adapted for the big screen.  Electus is set to deliver DumbDumb’s content via its already established comedy division while utilizing the web production and development infrastructure … Continue reading