Music in ads: do brands neglect the effectiveness of congruency?
Music / Product Placement strategies

Music in ads: do brands neglect the effectiveness of congruency?

For years, brands have integrated music in their promotion campaigns. It is now a common knowledge that music can influence consumers’ behaviors. However, even if most brands include the importance of its impact in their communication strategies, many of them seem to neglect the factors that enhance these effects. Spoiler alert: this article may contain … Continue reading