Film / (web) Serie

Footloose: new version, old product placements

Footloose is back and the new remake stays faithful to the original script—and even in terms of product placement.

The new Footloose (2011) of Craig Brewer , starring Kenny Wormald and Julianne Hough, is the remake of the famous and well-loved Footloose (1984) of Herbert Ross, starring Kevin Bacon and Lori Singer.

The film features a Volkswagen Beetle, the exact model that was used in the 1984 original. The iconic car can also be seen in Footloose posters and its trailer.

For other brands, however, product integrations were removed. One of these brands is nike, an apparel maker that was worn by Kevin Bacon in the original film.

The producers also added new tie-ins, including the Home Shopping Network. The characters’ clothing line is featured in Fashion Nerrd Magazine, giving attention to different brands. The glossy 32-page magazine explores the film’s fashions from head to toe, including Levi’s, HSN and Deborah Lippman makeup.

Other product partners include: Salon Perfect, Boot Barn, and Greyhound.

Trailer of the new version: (obviously with the same car)

And the old version: (Beetle & Nike placement)

7 thoughts on “Footloose: new version, old product placements

  1. Hey There. I discovered your weblog the use of msn.
    That is a really well written article. I will be sure to bookmark it and return to read extra of your
    useful information. Thank you for the post. I’ll definitely return.

  2. Hello, i think that i saw you visited my weblog so i came to
    “return the favor”.I’m attempting to find things to enhance my site!I suppose its ok to use a few of your ideas!!

  3. But when you are with a trusted corporation this sort of as Search
    engine optimisation London then you do not want
    to fret about it.
    Be wary of SEOs that claim to promise rankings, allege a “special romantic relationship” with Google, or
    publicize a “priority post” to Google.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s