Film / (web) Serie

Footloose: new version, old product placements

Footloose is back and the new remake stays faithful to the original script—and even in terms of product placement.

The new Footloose (2011) of Craig Brewer , starring Kenny Wormald and Julianne Hough, is the remake of the famous and well-loved Footloose (1984) of Herbert Ross, starring Kevin Bacon and Lori Singer.

The film features a Volkswagen Beetle, the exact model that was used in the 1984 original. The iconic car can also be seen in Footloose posters and its trailer.

For other brands, however, product integrations were removed. One of these brands is nike, an apparel maker that was worn by Kevin Bacon in the original film.

The producers also added new tie-ins, including the Home Shopping Network. The characters’ clothing line is featured in Fashion Nerrd Magazine, giving attention to different brands. The glossy 32-page magazine explores the film’s fashions from head to toe, including Levi’s, HSN and Deborah Lippman makeup.

Other product partners include: Salon Perfect, Boot Barn, and Greyhound.

Trailer of the new version: (obviously with the same car)

And the old version: (Beetle & Nike placement)

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