How many different logos do we have to warn us of dangers?
Even on tv…
It is, in a way, understandable to add a logo on a show in order to prevent sex or violence scenes. But now there is another danger coming: product placement!
Don’t worry, it won’t destroy your lung… It is just a way of preventing from “the pernicious potentiality that the programming you are perusing may provoke you into purchasing new property”.
BBC has stated that: “TV channels must broadcast a new logo for three seconds at the start and end of shows which have been paid to include products.”
Product placement will be introduced on UK TV programmes on 28 February. However, it will continue to be banned for BBC shows.
On commercial channels, paid-for product placement will be allowed on most films and TV shows.
Even if the British legislation is changing, the rules are still strict:
Rules for product placement on TV
To protect TV audiences against the advertising of inappropriate products or services, Ofcom has set restrictions on:
- the types of products that can be placed
- the types of programmes in which products can be placed
- the way in which products can be seen and referred to in programmes
Product placement will be allowed in films (including dramas and documentaries), TV series (including soaps), entertainment shows and sports programmes. However, it will be banned in all children’s and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.
The product placement of tobacco, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, medicines and baby milk is banned. Ofcom has also banned the paid-for placement of products and services that can’t be advertised on television, such as weapons or escort agencies.
All product placement has to be justified and products or services can’t be given too much promotion during the programme. This is to stop programmes being created or distorted simply to advertise products or services.